Africa Travel Week Trend Report 2024
Your journey starts here – Discover the trends shaping Africa’s tourism landscape
- Growth
Tourism Recovery is Gaining Momentum with Kenya Leading the Way
Tourism across Africa is climbing back with strength and resilience. Kenya has already surged beyond its pre-pandemic performance, reaching 134% of 2019 arrivals and proving that with the right conditions, markets can do more than just recover — they can grow. South Africa is making steady progress at 81%, though it still has ground to cover before returning to previous levels.
The United States is showing near full recovery at 99.6%, demonstrating the enduring appeal of African destinations, while Europe continues to lag at around 78%, highlighting the uneven pace of the rebound. Together, these figures show that the continent’s tourism revival is real, but its strength depends on agility, strategy, and the ability to capture demand where it is rising fastest.
- Tourism Impact
Is overtourism relevant in Africa?
Climate change may ironically offer some relief to Venice’s overtourism woes. More travelers are opting for cooler destinations or shifting their holidays to spring and autumn to avoid extreme heat. According to data from the European Travel Commission (ETC), the number of people planning to visit the Mediterranean region between June and November has already dropped by 10% compared to last year, when scorching temperatures triggered droughts and wildfires
Climate change may be the solution to Venice’s woes. More travellers are choosing cooler destinations or taking their holidays in spring or autumn to dodge the extreme heat.
European Travel Commission (ETC) data shows the number of people hoping to travel to the Mediterranean region in June to November has already fallen 10 per cent compared with last year, when scorching weather led to droughts and wildfires
- Tourism Impact
Is overtourism relevant in Africa?
Climate change may ironically offer some relief to Venice’s overtourism woes. More travelers are opting for cooler destinations or shifting their holidays to spring and autumn to avoid extreme heat. According to data from the European Travel Commission (ETC), the number of people planning to visit the Mediterranean region between June and November has already dropped by 10% compared to last year, when scorching temperatures triggered droughts and wildfires
Climate change may be the solution to Venice’s woes. More travellers are choosing cooler destinations or taking their holidays in spring or autumn to dodge the extreme heat.
European Travel Commission (ETC) data shows the number of people hoping to travel to the Mediterranean region in June to November has already fallen 10 per cent compared with last year, when scorching weather led to droughts and wildfires
Major Stats
- Tourism Impact
How can travel suppliers combat overtourism?
To prevent the issues of overcrowding and resource depletion, travel suppliers are uniquely positioned to steer the narrative towards responsible tourism:
• Capacity control: Implementing reservation systems to limit the number of visitors during peak times, ensuring that the influx is manageable and doesn’t overwhelm the infrastructure.
• Education and awareness: Informing tourists about the impact of their visits and encouraging behaviours that mitigate harm to local communities and ecosystems.
• Promotion of off-peak travel: Encouraging visits during
• Alternative destinations: Developing and promoting lesser-known sites to distribute tourist traffic more evenly across the region.
• Community involvement: Engaging localcommunities in tourism planning and benefit sharing to ensure that they are not just bystanders but active participants in sustainable practices.